Course curriculum

  • 1

    Introduction to Story Driven Content Strategies

    • Lesson One: Introduction to Story Driven Content Strategies

    • Lesson Two: A Story Driven Content Strategy

    • Lesson Three: Step 1 - Establish the Beneficiary's Story

    • Lesson Four: Step 2 - Repurpose & Create Micro Content

    • Lesson Five: Step 3 - Distribute Pillar & Micro Content

    • Lesson Six: Step 4 - Listen To & Engage With Your Audience

    • Lesson Seven: The Map & Overview

    • Lesson Eight: Step 5 - Community Informed Micro Content

    • Lesson Nine: Step 6 - Distribute Round 2 of Micro Content

    • Lesson Ten: Case Studies

    • Lesson Eleven: Recap

    • Lesson Twelve: Story Driven Content Strategy - Quiz

    • Lesson Thirteen: Resources